The first building block is your why. In case you don’t know what your why is, it is something you want or maybe feel like you have to do it or you will never be satisfied. Let me explain that before we go any further because without your why you will most likely never make it. Being your own boss and running your own business takes passion and that passion comes from your why.

What do you dream of doing? What do you wake up thinking about in the morning and maybe even go to bed thinking about at night?

It may be buying a motorhome and traveling all around the country after you retire. Your dream may be having the time and money to take your children and grandchildren with you in that motorhome. Setting up a college fund for your grandkids may be your why. You may like to support your local church or world missionaries. Whatever it is you have a real passion to do is your why.

A friend of mine learned of a project to drill water wells in 3rd world countries to bring clean drinking water to a lot of people. He caught the vision and that vision became his why. He built an entire online business that donated most of the profits to that vision. I have no idea how many wells he has drilled by now but what I do know is this. That vision became his why and it gave him what he needed to keep going instead of giving up when things got tough. His business even allowed him to travel to some of the places and actually be a part of physically drilling some of those wells.

You Need To Know What Your WHY Is

So, what is your why? Whatever it is, that you are passionate about is the reason you have for starting and building your online business. It will be the thing you think of each time you get discouraged or tired. It will be the thing that will motivate you, that will keep you moving forward when others stop to rest or even quit. People who do not have a why are very seldom, if ever really successful.

What is your why? If you don’t know or aren’t sure get that settled in your mind before you go any further.

I know that may sound basic to most seniors because you are saying I already had a why. It is what I worked for all those years in Corporate America but I have nothing to show for it. That is why we are here. We want you to stir up your why again. Get it out from under those ashes of social security and retirement income not being enough to accomplish your dream and let us teach you how to get there from here.

Take a look at next week’s post, where we discuss your WHAT. You can find more helpful information for starting and building your Internet business at the Senior Income Blog. Helping you build your business using PLR is what the PLR Explained Blog is all about. Check it out.

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